One Trick Ponies
My oracle’s comment on Fox’s plan to debut new television show episodes on the web, as reported yesterday by TechCrunch:
TV networks are one trick ponies. Advertising is sold by guaranteeing a rating. If the show doesn’t get the rating the network has to “make good” by giving additional advertising. They see the internet as nothing more than additional eyeballs. Someone put one over on the advertising agencies to allow the network to “make good” with internet eyeballs. Fox shows do so badly that they all have to “make good.” If not for the internet “make goods” Fox would have nothing left to sell after “making good” on all the “make goods.”
