The Best Logo Ever
Some years ago, a friend told me this story. She was married at the time to a graphic designer who specialized in corporate logos.
During a visit to Montreal, she noticed her young daughter gazing spellbound through their hotel room window at the cross on the mountain, lit and blazing for the night. Her daughter asked her what it was.
After a moment’s reflection, my friend answered, first asking her daughter the question, “do you know what Daddy does?”. When her daughter nodded assent, Mom answered the original question by saying, “That is the best logo ever designed.”.
